I have eaten at some really great restaurants here in Fresno. However, when I ate at Rudy Jr.'s Chicken Man I just had to shoot a promo for them. I have a strong belief in supporting local businesses.
Rudy Jr.'s Chicken Man has been serving Fresno for 50 years. They have loyal regulars who love their chicken and ribs. Chicken Man also serves Chicken and Walffles. Don't heat the pan...call the Chicken Man.
Address: 2707 N Hughes Ave, Fresno, CA 93705
Phone: (559) 233-0894
My primary goal for our customers is to help tell their story. Many times the client has an idea and all they need is a professional to execute it. As a storyteller, it is up to me to deliver that vision. This is why I find it very instrumental to meet with the client so we can discuss their ideas and their concept. I have gathered some blogs that I have written in the past which deal with video production, educating and explaining video principals to potential clients, as well as ideas I have to make the production go smoother. Let’s face it, I am here to make your vision a reality.
The more info the better the video
The more info you receive from the client the better the overall project will be. There will be many things to consider once you are hired for a video production job. The more info the client can give you the better the result will be. They can’t just say, “Go shoot a video!” or “Do your thing, you’re a professional.” I certainly appreciate their confidence in me, but that does not tell me what they expect. What kind of story are they wanting me to tell? Have they selected who they want me to pre-interview? These are types of things that need to be considered. Here is a list of questions I ask about before shooting:
How long do you want the video?
Where will the video be played?
Do you want music to accompany the video?
Who are the major players for the video (regarding content)?
Where they would like to shoot b roll?
Do the interviewees have extra time for me to capture b roll footage of them?
The list goes on and on, but if you can ask and get answers to most of your questions, the better you will be prepared to start capturing the story. Remember, it’s up to you to ask….don’t assume.
Strategic movement enhances video production
There are many facets of video production, one being movement. Next time when you are watching television and a commercial comes on, look at the movement. Either the person on screen is moving or the camera is moving. Movement adds character to video and film. Static shots have their place but you get a lot of energy on the screen with a moving camera. I use a Glidecam or a slider to create movement in my storytelling. I rely heavily on a moving camera while I shoot. Now that I have brought video movement to your attention, you’ll notice it more often when you are watching television.
There are several reasons why I choose to use a Glidecam over other stabilizers. For one, the build quality is excellent. I have had two Glidecams, the HD 2000, and the new Devin Graham series. Both of these are sturdy and hold up. You can disassemble it and take it in a bag if you want.
Set-up can be very fast if you use the same lens and camera combo
You can set it down, and while it is on the ground or floor you can capture some really cool low angle shots.
It is great to use if you are running and gunning. You do not need an app or any software to run the Glidecam...No batteries are needed.
It can be a challenge at first to get stable shots, but once you get the hang of it you are in control not software. I personally like the fact that I can challenge myself to get better each time I grab for the unit. I can’t stress it enough….Practice Practice and more Practice.
Mini-Documentaries or Mini-docs
Mini-Documentaries are a great way to get a non-profit organization or business’s message or story across in a limited amount of time (2-8 minutes). It is very important that both you and the client are clear on expectations for the mini-doc. Ask the client why they need a video and what they are expecting it will achieve. As a producer of a mini-doc it is important to conduct sight surveys (where you will be shooting footage and interviews). Conduct pre-interviews. Some people just might not fit the message or help tell the story in the way you are hoping for.
How much for a video?
There are several things to consider before you can answer a question like this. Here are some questions you should ask your potential client before you state your price.
What will the video be about?
How many people do you want interviewed?
Where are the locations to shoot b roll?
Do they want music to help drive the video?
When do they expect the video to be finished?
Why should your potential clients choose video for their message?
Video moves peoples’ emotions.
Video content can be delivered fast and can be delivered online for thousands to see.
There are several reason why one should hire a professional videographer. Just because you can afford a video camera does not make you an expert in the field of videography. The newest camera is nice to have, but it is the person behind that camera that makes the real magic happen. Do you know how to tell a story? Do you know who to interview for the story? What kind of lighting does your video need? Will the lighting be natural or artificial? What kind of microphone will you be using? Don’t tell me you plan on using the built in microphone on the camera. How much movement will you be using in your video? Have you had a chance to check out the location you plan on recording at? The list goes on and on, and these are the many thoughts that professional videographers have to think about before they press record. We not only have the equipment to serve you….we also have been trained to tell your story the way it deserves to be told.
So next time when you think you can handle a promotional video on your own think about the questions above…..we are here to help.
It can be hard at times to sell a product or a service. When I meet with potential clients I always keep in mind how I would like to be treated…fairly and without being pressured. I am sure you have all been there before in some shape or form. Whether it be at a car dealership or someone trying to upgrade you on a service you know you do not need.
I take a different approach. First off, one thing I know for certain is that the potential client has a video need. Call me old school, but If at all possible, I like to meet in person. Face to face seems so much more personable than strictly over the internet. I first ask them what their need is and then explain how I can help them accomplish their goal. Do I always suggest something that is not needed…No. My approach is clear and concise. For instance…I just met with a client who only needed four hours of Jeffrey Cook Videography services in Fresno, CA. After I heard what she wanted and understood what her goals were I agreed to the four hours. My client did not need more than four hours for what she wanted to accomplish, so why try to sell her more? Trying to upsell all the time can become irritating and be perceived as being too pushy. If someone says, “I only need one hour of your time,” and I know for certain that their project will take more than one hour, I will try to stir them in the right direction. Not only am I trying to sell, but I am trying to educate people regarding their goal. This is why it is hard to give prices without knowing exactly what is expected. Prices will change depending on the video product. I recently reached out to a business and introduced myself. They asked how much it would cost to shoot a video. I followed up and asked how many hours I would be needed?, how many interviews would be needed?, and how long the final product should be? All these questions help answer the big question “How much will it cost for Jeffrey Cook Videography in Fresno, CA?”